I've been going through Amazon's web services today and can't help but admire their relatively low-key, but promising approach to diversifying their revenue stream.
It looks like they try to find ways to utilise what they are best at - e-commerse, mass scale comuting and data storage. Their prices seem really reasonable as well.
All this makes a nice change from the aggressive revenue from marketing/advertising google and yahoo are concentrating on.
...enough said...